ONLINE MARKETING (WHY?) Frontside was founded in the spirit of working with rather than against the changes in the industry brought about by technology and, more specifically, that thing called the internet. Online marketing has risen quickly in the ranks of promotion, and we'e seen our clients on the front page of YouTube, featured on Myspace, befriended by the masses on Facebook, reviewed on Pitchfork, and written about across the blogosphere. Frontside isn't posting spam on irrelevant message boards or copy-pasting the same poorly-written, fake-enthusiatic review as a comment on every blog we can find. Instead, our staff is made up of young but experienced hipster-geek/tech-super-nerd hybrids who grew up using the internet and actually, like, understand how it works, who uses it, and how to reach them. We work with clients to make sure that quality, interesting content is available across the internet for fans, potential customers and bloggers to find. We can tailor an online promotions campaign for your particular needs, audit, refresh, and expand your current online presence, infect the internet with your viral video, pitch for blog coverage, or all of the above. Several of our online clients have secured US deals or partnerships based on online coverage that we have obtained for them. Find out what we can do for you. CAMPAIGN DEVELOPMENT We know that you probably have a website, Myspace, etc. but the Internet is a lot bigger than that. Online marketing isn't just about having a default Myspace account or a Facebook page, but providing your audience with fresh content at the most genre-targeted sites as well as the largest social networks, from the most established websites to the most rapidly developing new ones. Frontside's online marketing team understands the full scope of how the internet works, and will develop a strong, cohesive, and unique online presence, optimizing your search engine results and reaching audiences around the world. We've crafted and executed successful campaigns for everyone from our music clients through to companies like Shaftebury Brewing and cultural events like the Canadian Blast music export initiative. ONLINE MAINTENANCE Many teams and individuals amp up their online presence prior to a product release only to let it wane. Consumers, however, are using the internet constantly. In order to utilize the internet to its full potential, it's important to keep attention and maintain traffic. Aside from new campaign development, Frontside understands the importance of monitoring and maintaining existing online presence as we've done for many of our clients. WELCOME TO FRONTSIDEGROUP.COM Please take a moment to watch this video to find out what we're about! You can also read more about us in the Company Profile (PDF).