As a managing partner at Frontside, Gary participates in a number of activities on a daily basis, but a defining role in the firm comes in the form of Radio Promotion. Heading up the promo team, Gary's background is strongly rooted in radio and music. In the past he's held positions that include; Head of Promo at the Nettwerk Music Group, Radio Editor for Canadian Music Network Magazine, Promo & On air at numerous radio stations (CFOX, CKGE, CKLY), not to mention spearheading radio promo campaigns for artists like The White Stripes, The Raconteurs, Moby, Mötley Crüe, Matthew Good, State Of Shock, The Midway State, Debbie Harry, Sum 41, Swollen Members, Metric, and many more.

Often described as the 'ears' of the operation, one of Geoff's defining roles at Frontside is to liaise with clients, ensuring that the projects we work on are positioned for success. Drawing from his years of experience as an A&R and Production director at the Nettwerk Music Group, Geoff works with artists and labels to fully realize all initiatives that will ultimately lead to a successful campaign. From set-up to imaging, recording, marketing and all points in between, Geoff is very hands on with our clients to ensure that no detail, no matter how small, is overlooked.

In addition, Geoff sits on the board of directors for Music BC, the advisory board for the Transmission Music Conference and was on the Juno 2009 host committee.

Erin is based in our Toronto satellite office and fills a much needed product manager role for a number of our clients. A position she can confidently fill by drawing from her vast array of knowledge, gained from her years in roles such as Director of Marketing at the Nettwerk Music Group, General Manager at F.A.C.T.O.R. and marketing manager at Vancouver's Georgia Straight (a weekly newspaper).

Justin has a multi-faceted role within Frontside in that his key focus is radio promotion, specifically Top 40, A/C and College, but he still manages to find time during his busy weeks to act as a product manager for some of our more alternative and electronic leaning clientele. Justin is based in our Vancouver office and has been with the firm since 2005.

Best known as the drummer/manager for stalwart west coast act Spirit Of The West, Vince joined Frontside's management division in 2007 and brought with him a roster that boasts Winnipeg pop/rockers Quinzy and the ever-harmonic House Of Doc. In addition to his role managing his artists careers' Vince provides a bastion of industry knowledge to the staff and our clients derived from more than 25 years of successfully touring the world. Also notable; in 2008 Vince and Spirit Of The West were inducted into the Western Canadian Music Hall of fame and appeared on Hockey Night In Canada (which made us all very proud!)

Yelena aka Frontside's Online Ninja, lives, eats and breathes the Internet. She graduated from Full Sail University and began her career in Artist Management. From there she transitioned into marketing and promotion for the Annual Hip-Hop Mixtape Awards, which eventually led her to Frontside. Yelena combines her creativity with diligent research to keep Frontside clients ahead of the online game.

Brian has worked within the music industry for several years, finding his way to Frontside at the beginning of 2009. He has been involved in a variety of areas of the business ranging from college radio and audio engineering to management and touring. At Frontside, he aids with the ever-increasingly important field of online marketing, providing an emphasis on the tactics and logistics necessary to make the difference in artists’ careers.