For those outside of the radio business, the term “Christmas Freeze” sounds like it could be a dessert after a holiday meal.
But in reality, “Christmas Freeze” is simply the annual seasonal shutdown that hits radio station playlists across the country in and around December, ranging anywhere from 2-to-8-weeks in length (depending on the station and format.)
For artists trying to get airplay on a new release in the fourth-quarter, this freeze can loom large, especially for acts that have yet to really establish themselves at a specific format. For songs that have just started to gain momentum with a small handful of adds, running headlong into the Christmas freeze may feel like hitting a brick wall, as there’s no real chance of seeing rotation upgrades or of gaining new supporters until January rolls around. And in fact it can actually damage a campaign by ‘burning out’ a few stations on specific songs along the way.
So why does this freeze happen? [Read more...]